African Americans, Beyonce, celebrities, diction, entertainment business, entrepreneurship, interviewing skills, Jackie Robinson, Jay Z, L.A. Dodgers, Mary J. Blige, Pepsi, speech, The Wendy Williams Show, Wendy Williams
Talk show host Wendy Williams highlighted Beyonce’s new deal with Pepsi (with her own can) to the wonderful tune of 50 million dollars; she also commented on the fact that her speech needs work. Agreed. No hate; an observation. Remember when Magic Johnson began his career as a sports commentator, and later talk show host? During one game he was detailing how a player “thowed” the ball down the court. Cringe. I recall an interview with Jay Z and
Mary J. Blige on the now defunct Mo’Nique Show. Painful. I wanted to come through the television screen with a diction and interview coach. Notice a trend? I’m certain you do.
The said celebrities generate millions of dollars for the business and entertainment industry. Their access to the world is one that many of us may only dream about, or play make believe at home, LOL!. Yet like our parents used to say, everything was fine until they “opened their mouth.” Basically, all the anticipated reverence, respect and regard is reduced a few notches when perceived that one cannot articulate clearly and intelligently; for African Americans it becomes another myth sustained – no matter how much money “they” get, they remain as ignorant as when we found them in the hood. Sigh.
Granted transformation is possible. Earvin Johnson is an entrepreneur extraordinaire; take note of how his speech has improved tremendously. Now some may say he is a sellout or an “Uncle Tom”; yet, his enhancement provided him the iterations necessary to purchase the L.A. Dodgers. True, Beyonce’s deal with Pepsi was negotiated with relative ease; her husband Jay Z is enjoying the upper echelons of lifestyle. The Queen of Hip-Hop soul Mary J. Blige’s career has held on for upwards of 20 years. Kudos. Yet once in the public eye at such levels one has to learn the language of business. As a friend of mine from the hotel industry and I were discussing this yesterday, I compared it to the decor of a hotel being extremely attractive only for the customer service to be severely lacking. Regardless of whether it was one location or not, the entire brand suffers.
Ergo, speech makes the celebrity…